There are many ways to get an affiliate marketing referral. One of the primary techniques that affiliate marketers use is lead capture pages.
A lead capture page is a short web page that may offer a free report or other gift in exchange for ‘opting in’ to their list of subscribers by adding their email address to the web form.
The lead capture page may also redirect to a sales page after the person inputs their email address, and for this reason can also be called a landing page. The lead capture page itself may also contain a direct advertising link that the prospect may click to read.
This ties in with the long-time popular strategy to get an affiliate marketing referral by email marketing. However the lead is attained, through lead capture or through buying lists of leads, the marketer will begin sending the referral their newsletters or reports with information and links to affiliate business opportunities and resources.
An affiliate marketing referral may also be gained through the network marketing technique of calling people on the phone, rather than emailing them. Network marketers claim fabulous success by talking to people directly so that they can address their questions and concerns directly.
A referral can be gotten through an invitation to an event such as a web conference (online) or teleconference (conference call on the phone). The conference would more than likely be focused on affiliate marketing and how people can make money from home.
After the conference, there may be some event planned for the near future where the attendees can get more information, or they may be invited to contact the conference promoters to discuss the business in detail.
Either at the point of confirmation of conference attendance or in the follow-up process, this person becomes an affiliate marketing referral. The marketer can continue to make contact with them, promoting different offers and/or free gifts until the person decides to join the program, or that they are not interested and prefer to opt out, or ask not to be contacted again.
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